Measuring Progress

Match Metrics to Goals

But effective measurement is the key to assessing progress towards your goals. We need to get serious about measurement, and if campus leaders aren’t requesting metrics that accurately assess the results of your work, it’s up to you to help them understand what metrics actually matter. Social media metrics likely aren’t the easiest metrics to measure—but they should help us make important decisions.

In this episode you’ll:

• Review how to connect digital data sources
• Determine and document KPIs
• Report your results

Listen in on the valuable conversation our moderator and guest experts have about uniting all of your marketing data to measure what actually matters.

• Mary Hoy, Former Director of Marketing Analytics & Performance at Ohio State
• Dave Olsen, Assistant Director, Digital Marketing Technology, West Virginia University
• Erin Supinka, Director of Digital Engagement, Dartmouth College
• Zac Vineyard, Director of Enrollment Marketing Technology, Miami University

Watch It Now!

Here's a worksheet to help you work through the fundamentals in real-time.

Need captions? Watch here.

Keep Learning

Effective measurement to assess progress towards your goals.

• Chapter 13 of Fundamentals of Social Media Strategy
• Use with the Episode Worksheet: Metrics that Matter Kit
• We're Measuring Social Media Wrong
• UTM Resources:
  • A How To Guide: Designing an Audience-centric Campaign Structure
• Brain Waves Newsletter