Metrics that Matter

Create a Framework

In social media strategy, six categories of marketing metrics will help you understand the types of metrics that reflect different aspects of your work. The categories intentionally provide both social media marketing and social listening metrics, because measuring the entire social media conversation about your institution—not just your contribution to it—along with direct goal-related conversions prompted by social media content is a better way to assess your social media efforts than relying on social platform metrics. Download our kit to start measuring what matters to you.

The Kit

• Slides: Social Media Metrics That Matter. Get the presentation slides.
• KPI Identification and Reporting Plan. A plan to help identify metrics and align them with goals, along with additional resources.