Finding Your Voice

Establish Personality and Consistency

A campus social media presence is the sum of many disparate online conversations with individuals and organizations—sometimes hundreds per day. Consistency is key and without guidelines, it’s easy for multiple account administrators to project multiple personalities. When developing a voice in social media, consider your GIFT: goal, identity, formality, and tone.

In this episode you’ll:

• Define your voice
• Find your GIFT: goal, identity, formality, and tone
• Document your voice

Listen in on the valuable conversation Strategist Rebecca Stapley and our guest experts have about defining and documenting your voice, including their specific campus experiences.

• Geoff Coyle, Senior Social Media Editor, West Virginia University
• Nilam Patel, Social Media Manager, The Ohio State University Alumni Association
• Shea Wright, Communications Specialist for the Departments of Neurology and Neurosurgery, Virginia Commonwealth University Health

Watch It Now!

Here's a worksheet to help you work through the fundamentals in real-time.

Need captions? Watch here.

Keep Learning

Establish personality and consistency by finding your social media voice.

• Chapter 6 of Fundamentals of Social Media Strategy
• Examples:
  • The Ohio State University Brand Guidelines
  • Campbell University Brand Strategy
  • University of Leeds Tone of Voice Guidelines
  • NYU Social Media Guidelines
  • West Virginia University Brand Guide
• Brain Waves Newsletter