Investing in Social Media—Budget

The Cost of Maintaining a Social Media Presence

It’s easy to get caught up in the day-to-day of social media. Successful social media strategy is rooted in clearly articulated goals that reflect your campus’s values and priorities. 

In this episode you’ll:

• Learn how to staff for success
• Find guidelines and recommendations for budget categories
• Get advice on how to build your value and budget, and get a seat at the table

Listen in on the valuable conversation our guest experts have about their work on budgeting to support social media success, and share specific campus experiences with actionable insight.

• Tony Dobies, Senior Director of Marketing, West Virginia University
• Jaime Hunt, Vice President and Chief Communications and Marketing Officer, Miami University
• Stephen Quinn, Vice President, Enrollment Management and Communications, Caldwell University

Watch It Now!

Here's a worksheet to help you work through the fundamentals in real-time.

Need captions? Watch here.

Keep Learning

Build a budget to support your social media program.

• Staffing a Campus Social Media Team
• Equipping your Campus Social Media Team
• Social Media Budget Items: Professional Development and Advertising
• Chapter 4 of Fundamentals of Social Media Strategy
• Brain Waves Newsletter