Social Listening

Know What's Said to You and About You

Unless you’re gathering everything said about you online, in every place you can realistically access the data, you’re not fully listening. You’ll never know what you’re going to find—and what you’re currently missing—until you listen. For an industry like higher education that continually innovates to educate the leaders of modern society, this is an opportunity we can’t ignore.

In this episode you’ll:

• Learn what social listening is
• Understand social listening research
• Go behind-the-scenes on how Campus Sonar conducts social listening research

Listen in on the valuable conversation our moderator and guest experts have about using social listening to inform their strategy.

• Darron Bunt, Senior Social Media Data Analyst, Campus Sonar
• Lauren Scott, Senior Communications Manager, Michigan State University
• Joel Villarini, Director of Social Media, Florida International University

Watch It Now!

Here's a worksheet to help you work through the fundamentals in real-time.

Need captions? Watch here.

Keep Learning

Use what's said to you and about you to inform your strategy.

• Chapter 11of Fundamentals of Social Media Strategy
• Brain Waves Newsletter