Strategically engage potential influencers and donors

Alumni are key influencers whose stories strengthen connections and generate positive affinity. Expanding your strategy to listen in online spaces enables you to understand how people talk about your campus and strategically engage stakeholders to foster relationships with potential influencers and donors. 

Moments that matter are key experiences critical to your alumni's connection with your campus. Understanding key moments that matter to your alumni, enables you to leverage strategic opportunities to meet campus goals.

Increase engagement and inform outreach to build affinity

Identify and measure Moments That Matter—identified by you, your alumni, or a combination—to inform strategies and campaigns.

Investment

• $25,000 to $50,000
• 4–6 months

Outcomes

• Understand how much conversation exists around each Moment and how often it's discussed
• Increase engagement by incorporating what your alumni say about their experiences into your content strategy
• Inform future campaigns with actionable strategies detailing how the Moments compare and contrast 

Support donor engagement and increase giving to meet goals

Identify your most engaged current and potential donors online and increase strategic engagement to support your annual giving goals.

Investment

• $45,000 to $100,000
• 6–12 months

Outcomes

• Increase your ability to engage with prospective donors with quarterly insights identifying opportunities to engage online
• Inform engagement and communications for donor prospects with insights around what current and potential champions say about your campus through dashboard insights and quarterly reports
  
  

Set up a meeting

Discuss your specific goals and get more details about the project and timeline.