You Don't Need More Data
You Need More Insights
Social listening is an invisibility superpower that allows you to hear what prospective students say about campus tours, how current students feel about their upcoming finals exams, which student’s YouTube channel is blowing up, and much more through public online conversation.
This practical guide:
- Explains the impact social listening can have on campus.
- Outlines the process behind strategic social listening that sets it apart from basic social monitoring.
- Contextualizes the strategy of social listening by showing it applied to specific campus goals.
- Gives you the data points you need to talk to colleagues and leadership about the value of social listening.