Brand Value: What's a College Degree Worth?

Listen to the Recording

Need captions? Watch here.

Alastair Hayes
Hosted by Alastair Hayes
Campus Sonar Marketing Director


Terisa Riley

Dr. Terisa Riley
Chancellor, University of Arkansas–Fort Smith

Dr. Terisa C. Riley is the chancellor of the University of Arkansas–Fort Smith, having assumed her duties on July 1, 2019. Prior to her appointment as UAFS chancellor, Dr. Riley served as senior vice president for student affairs and university administration at Texas A&M University–Kingsville and previously held positions as the institution’s chief student affairs officer, chief financial officer, chief administrator, and chief enrollment management officer. Over her 25-year career, she has held numerous other appointments in higher education and her community.

Katlin Swisher

Dr. Katlin Swisher
Senior Strategist, Campus Sonar

Katlin Swisher is dedicated to using data and storytelling to help campuses build trust with their audiences, support strategic planning and branding efforts, and inform organizational change. During her decade of on-campus experience, she led initiatives and programming in enrollment management, orientation and transition, and marketing communications. She holds a Doctor of Philosophy and Master of Arts in higher education administration and a Bachelor of Science in journalism. She also teaches media and leadership studies and has presented research at numerous national conferences. 

Alonda Thomas

Alonda Thomas
Chief Communications Officer and Associate Vice President for Marketing and Communications, Jackson State University

Alonda Thomas is the Chief Communications Officer and Associate Vice President for Marketing and Communications at Jackson State University. She manages a team of 12 dynamic innovators, and is responsible for university brand and reputation management, marketing, media relations, and strategic communications. Alonda is a sought-out speaker on media relations, branding, and crisis communications. She has received several awards for her work and leadership, including PRWeek Hall of Femme Women to Watch Award (2021) and the PRNews Top Women Award (2020, 2023). 

Mallory Willsea

Mallory Willsea
Vice President of Marketing and Demand Generation, Element 451

Mallory Willsea serves as VP of Marketing at Element451—the next generation AI student engagement platform helping institutions create meaningful, personalized, and engaging interactions with students. Her insights on best practices and new trends are informed by her sector research and more than 15 years of experience. Mallory has held executive leadership roles in ed tech and at agencies spanning customer success, marketing, and business development. Her superpower is building media brands to reach, educate, and inspire forward-thinking higher education leaders.