Changing Higher Ed Conversation

Exploring multi-year trends

Explore three years of conversation analysis, including the pandemic, to zoom out and look at the context of multi-year trends regarding online conversation in higher ed.

More specifically, understand how the conversation changed or didn’t change, and what it means for campuses in the next 18+ months. 

The Playbook

• Breaks down conversation volume, sentiment, and owned vs. earned conversation and offers ways to positively reverse the trends on your campus.
• Includes questions to consider to guide your thinking about the data's relevance to your campus and actionable ways you might respond to the data and impact key outcomes.
• Shares key takeaways and opportunities to put space between you and your competitors.