Best Practices for Influencer Marketing

Influencer marketing strategies

Influencers are people you strategically choose to help your organization achieve specific marketing goals because they're trustworthy, drive discussion, answer key questions, and engage with their community. All things you want from someone who's spreading your institution's message, building your brand, and promoting fundraising.

Influencer marketing supports strategic goals and provides valuable benefits to your campus. Best practices can help you integrate influencer marketing into your current strategy.

Download our guide to learn how to implement an influencer marketing strategy on your campus. You'll also find links to other valuable influencer marketing resources.