W E B I N A R
How to Market a New Dream School
January 14, 2026 at 10:00 a.m. CT
Data gives credibility to what your audiences know about your brand.
62% of college admissions conversations focus on the post-graduation path.
This finding emphasizes the importance of campus outcomes and how they contribute to the perception of your campus and the strength of your brand. Liz Gross shares how peer influence drives college choice and perception, Jeff Selingo details the concept of a new dream school, and Matthew Gann shares how the University Denver aligns their brand promise and the value graduates receive.
Connect data with emotion
Understand how the perception of your institution contributes to the strength of your brand.
Campus Sonar explored college admissions conversation in partnership with Jeff Selingo for his book, Dream School: Finding The College That’s Right For You. The findings encourage students and their parents to look beyond elite institutions to maximize fit and outcomes and minimize stress in the admissions process.
In an encore of our AMA workshop, we'll cover the differentiators of a “new dream school," insights from students’ decision-making discussions, and how the University of Denver demonstrates data-driven differentiation.
Key takeaways
- Gain insight into students’ decision-making
- Explore proven approaches to integrating audience-centric messaging into your strategy
- Transform insights into institutional marketing that stands out and inspires authentic connection
Presented by
Dr. Liz Gross
Campus Sonar
Insights from peer-to-peer college admissions conversation, including what students and families value.
Jeff Selingo
Arizona State University
The concept of a new dream school, redefining how we think about prestige, and how fit and outcomes surpass rankings.
Matthew Gann
University of Denver
How the University Denver aligns their brand promise and the value graduates receive to activate credible differentiation.