W E B I N A R
How to Market a New Dream School
Resources
Presenters

Dr. Liz Gross
Campus Sonar
Insights from peer-to-peer college admissions conversation, including what students and families value.

Jeff Selingo
Arizona State University
The concept of a new dream school, redefining how we think about prestige, and how fit and outcomes surpass rankings.

Matthew Gann
University of Denver
How the University Denver aligns their brand promise and the value graduates receive to activate credible differentiation.
