The Higher Ed Social Listening Handbook

Social Listening Matters

Implement Social Listening Strategy on Your Campus

If you're new to social listening in higher education—or even if you've done some conversation analysis—you'll find tips and information you can immediately put to use.

The Higher Ed Social Listening Handbook is your go-to resource for everything related to social listening in higher education. The handbook walks you through:

• Why social listening matters in higher education
• What social listening is and how to use it strategically
• Tips for buying social listening software
• A strategic model for social listening in higher education
• Key metrics, how-to guides, and over a dozen campus case studies related to social listening for crisis management, student engagement, brand management, influencer marketing, and audience research
• Predictions for the future of social listening in higher education
• A vocabulary and reference guide