Engagement matters more than ever

Prioritize relationships to differentiate

In order to differentiate your campus, you must have the courage to innovate. One way to do this is to break from trends and redistribute your energy to focus on your audiences through relationship-building and storytelling instead of trying to feed the content machine and repeating generic messages that don't resonate with your audience.

The Guide

Our strategies help you focus on emotional connections, especially in your comments and replies to individual accounts, so your audience is more likely to remember and connect with your campus. 

• Walks you through why you should engage.
• Includes approachable ways to engage, including following seasonality, leveraging influencers, and building community.