Coronavirus Higher Education Industry Briefings
We put our social listening skills to work for our higher education community at the start of the pandemic. No strings attached; these resources are free for your use.
The Campus Sonar team analyzed 10 weeks of online conversations about coronavirus and higher education at the start of the pandemic to determine conversation volume, topics, and relevant audience segmentation. Over the weeks, we provided an analysis of the conversation via a blog post and slide deck that presents data highlights and a summary, producing 15 Briefings in total. Our goal was for you to use these free resources to inform your planning and share with your campus teams and constituents.
You can find previous insights from Campus Sonar and the team at #COVID19HEBriefing on Twitter, or share your own as you use the Briefings. If they've helped your campus, we'd love to hear about it, so be sure to tag us, too (@CampusSonar).
March 2020
Tuesday, March 31: Campus Closures Amplify Students' Struggle to Meet Basic Needs
Friday, March 27: Online Class Meme Themes
Tuesday, March 24: Media Coverage Shifts to Campus Experts
Friday, March 20: Student Voices Surface in media, on Reddit
Tuesday, March 17: Word of Mouth Drives Both Information and Misinformation with Students
Friday, March 13: March Madness May be Gone, but Meme Madness Is Here
Wednesday, March 11: Conversation Grows Exponentially
April 2020 & May 2020
Tuesday, May 19: Community College Remains Top of Mind
Tuesday, May 12: Community College Convo Stays Viral
Tuesday, May 5: Community Colleges' Time to Shine
Tuesday, April 28: Influencers Start Spreading the News
Tuesday, April 21: Focus on Fall Semester