Coronavirus Higher Education Industry Briefings

We put our social listening skills to work for our higher education community at the start of the pandemic. No strings attached; these resources are free for your use.

The Campus Sonar team analyzed 10 weeks of online conversations about coronavirus and higher education at the start of the pandemic to determine conversation volume, topics, and relevant audience segmentation. Over the weeks, we provided an analysis of the conversation via a blog post and slide deck that presents data highlights and a summary, producing 15 Briefings in total. Our goal was for you to use these free resources to inform your planning and share with your campus teams and constituents.

You can find previous insights from Campus Sonar and the team at #COVID19HEBriefing on Twitter, or share your own as you use the Briefings. If they've helped your campus, we'd love to hear about it, so be sure to tag us, too (@CampusSonar).

March 2020

Tuesday, March 31: Campus Closures Amplify Students' Struggle to Meet Basic Needs

Friday, March 27: Online Class Meme Themes

Tuesday, March 24: Media Coverage Shifts to Campus Experts

Friday, March 20: Student Voices Surface in media, on Reddit

Tuesday, March 17: Word of Mouth Drives Both Information and Misinformation with Students

Friday, March 13: March Madness May be Gone, but Meme Madness Is Here

Wednesday, March 11: Conversation Grows Exponentially

April 2020 & May 2020

Tuesday, May 19: Community College Remains Top of Mind

Tuesday, May 12: Community College Convo Stays Viral

Tuesday, May 5: Community Colleges' Time to Shine

Tuesday, April 28: Influencers Start Spreading the News

Tuesday, April 21: Focus on Fall Semester

Tuesday, April 14: A Little Less Conversation and a Lot More Negativity

Tuesday, April 7: Students Discuss Cheating

Friday, April 3: Taylor Swift Responds to Student Pleas on Tumblr