Brand equity: A strategic advantage

To know and grow the strength of your brand, you must understand your brand equity—the value a brand holds in the minds of consumers.

It's a way for executive leaders and the board to understand how your brand is perceived, and ground decision making in data that clearly identifies opportunities and threats for your target audiences.

Advance your brand equity with social intelligence

Social intelligence unlocks unique insights to assess your brand equity—uncovering the unfiltered view of your audience’s thoughts and perceptions, enabling you to leverage your stakeholder’s sentiments and expectations to grow awareness and brand equity.

Real-time understanding is valuable in learning how audiences publicly discuss a brand and where others discuss it. Applying social intelligence to a brand equity framework is efficient, effective, and flexible. A brand equity diagnostic provides foundational strategic insights, and can be extended with real-time brand intelligence.