2019 Online Conversation Benchmarks for Higher Education

Compare Your Campus to Industry Benchmarks

Define your online conversation, conversation volume, and branded content based on comparable industry benchmarks in our 2019 Online Conversation Benchmarks for Higher Education: A Campus Sonar Social Listening Study report.

Use the data to analyze your online conversation behavior and create actionable outcomes directly related to your institution's goals.

Strategic Insights

The most impactful insights we identified tell us a few things about higher education’s online conversation.

• Quality, engaging content influences how your audience talks about you online. You can shape your online presence so it’s representative of your institution. 
• Every conversation you find about your institution is an opportunity to learn from or engage with your audience and increase your ROI in the form of tuition revenue or fundraising.
• Athletics conversation is increasingly impactful—whether to complement your general conversation about your brand, gain positive sentiment, or create brand alignment—it levels the playing field for online conversation and supports your institutional brand.