Audience-centric strategies to differentiate your brand

Focus on your audience to stand out

Every campus feels the pressure to differentiate. An effective strategy is to focus on what makes you unique. Internally you understand how your campus is different, but does your audience feel the same? When you consider that only one in four pieces of content about your brand comes from your brand—it's important to listen to and learn from your audience.

We're sharing actionable ways you can leverage your audiences' voices to support authentic storytelling that sets your campus apart.