What Do Prospective and Admitted Students Talk About Online?

Conversation Insights Put You in Your Students' Headspace

The admissions cycle is busy and stressful for both prospective students and admissions professionals. Understanding what prospective and admitted students think and feel makes it easier to target your audience and appeal to their interests. This understanding is essential for an institution that wants to effectively engage with students, address specific issues or questions, or ease the application process. 

Campus Sonar Social Media Data Analysts researched, listened to, and analyzed three years of online conversation about the college admissions process. We identified more than 124,000 mentions from students who are online, discussing the various stages and processes of the college admissions cycle.admissions-report-promo-journey-stage-twitterThe report's data analysis and critical insights allow you to develop specific strategies that target your student audience. We've also included Nerd Notes that explain social listening techniques our analysts use to make sense of the data. 

Research Goals

The findings in this report will help admissions professionals:

  • Understand students' online conversation and behavior during the admissions process.
  • Better connect and engage with targets during the admissions process.
  • Understand how sentiment and student perspectives change during different stages of the admissions process.

Read more report highlights in a recent Brain Waves Blog post from Liz Gross. 

The Campus Sonar team, with their skill and research in social listening, can help the rest of us make sense not only of what students tell us to our faces, but what they show the rest of the world—through their online posts, rants, likes, and loves—when we're not looking.

Ken Anselment Vice President for Enrollment & Communication, Lawrence University