Social Listening in Higher Ed: The College Admissions Journey
Meet Your Students' Needs
Drive Your Admissions Strategy Forward
Social listening gives us a unique and timely view of the values, thoughts, and feelings of our prospective students as they move through the college admissions journey.
The more we understand, the more we can adapt to meet their needs with compassion, empathy, and precision. We share research from over 124,873 conversations to bring you actionable insights that drive your admissions strategy forward.
You'll also get a report companion, Learning from Listening: The College Admissions Report Research Companion, to help you use the report and translate the value found in the insights and data.
Get More Admissions Insights
Our new subscription service provides annual insights for four main series. Each series is timed to align with campus priorities so members can capitalize on current and relevant data.
- Marketing benchmarks (May and November)
- Admissions conversation (February and August)
- Alumni conversation (January and June)
- Special topics (April and September)
Each series includes a core comprehensive report and supporting blog posts, research briefs, infographics, webinars, Slack discussion, and access to Campus Sonar team members via office hours.