Brand Equity Diagnostic
Actionable brand assessment
Your brand is the foundation of your institutional outcomes. Understanding the value it holds is critical to your future success.
Brand equity measures the value your brand holds in the minds of your audience, supporting outcomes like:
- Improving your market position
- Generating demand
- Building reputation resiliency
- Deepening loyalty and trust
In a Brand Equity Diagnostic, we use social intelligence to uncover the voices outside of your organization that shape the perception of your brand. We leverage a unique framework to analyze brand and reputation across five aspects: awareness, perception, experience, power, and identity
The insights and strategies challenge internal assumptions, enabling you to lean into the unique value that strengthens your brand and market position.
What you'll get
- Custom social listening query collecting two years of social listening conversation and data relevant to your institution
- Written analysis of data using our brand equity framework, customized to meet your unique needs
- At least two insight-to-action sessions where you’ll work closely with your Strategist (or other Campus Sonar subject matter experts) to highlight key findings with the stakeholders you choose, and make progress on your goals through skill-building, knowledge sharing, audience trends, and higher education expertise
Explore optional add-ons such as brand pillar analysis, competitor assessment, customized research questions, and real-time analysis options.
What you'll need
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Budget: $40K - $65K+ (upper range depends on # of customizations)
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4-6 months to activate insights
Determine your customization needs and add university context to build a Statement of Work and get a specific quote
