Activate your brand equity to demonstrate your value

Audience Conversation

Do you need an easy and effective way to assess your brand?
Is your brand aligned to your President’s goals?
Maybe your brand needs to evolve with your audience, but you don’t know how?
Or do you just need to understand what your brand actually is before you decide if it needs to change.

Whatever your brand challenge is, you need data to drive your decision.  

Social intelligence data has the answers to these complex questions. One way we use it is to measure brand equity, evaluating your audiences’ thoughts, feelings, and attitudes about your brand.

As a qualitative research method, social intelligence moves past vanity metrics to uncover the voices outside of your organization that shape the perception of your brand. It’s faster, more fluid, and more authentic traditional brand research such as surveys and focus groups that often carry inherent biases.

Here's our framework

Light blue squiggly line

Awareness

Blue arrow in a blue circle

How your online reputation compares to the higher ed industry and similar institutions

Perception

Blue arrow in a blue circle

The sentiment around your campus and the top themes you’re known for

Experience

Blue arrow in a blue circle

What key audience groups (e.g., prospective students, alumni) think, feel, and believe about your campus

Power

Blue arrow in a blue circle

The strength of your influence and impact

Identity

Blue arrow in a blue circle

The scope (number and type of social accounts) of your presence

What you'll get

  • Custom social listening query collecting two years of social listening conversation and data relevant to your institution
  • Written analysis of data using our brand equity framework, customized to meet your unique needs
  • At least two insight-to-action sessions where you’ll work closely with your Strategist (or other Campus Sonar subject matter experts) to highlight key findings with the stakeholders you choose, and make progress on your goals through skill-building, knowledge sharing, audience trends, and higher education expertise

What we need from you

  • $40K–$65K
  • 4-6 months to activate your insights

See how we work with Utah Valley University and Duquesne University to assess and elevate their brand performance.

Campus building with a flag outside
Headshot shows Liz Gross smiling wearing a black shirt and bright blue glasses while smiling at the camera

Get started

Discuss your specific goals, and receive a customized statement of work. You can also explore optional add-ons such as brand pillar analysis, competitor assessment, customized research questions, and real-time analysis options.

Meet with Liz