5 Essential Documents
for Strategic Social Listening
Get Liz's Presentation, Workbook, & Templates
We know policies, procedures, and guidelines aren't the most exciting part of your job, but they build a strong foundation for your work. And key documents offer continuity that outlasts staffing and leadership changes, protects your campus from reputational harm, and enables consistent service delivery.
Liz gave this presentation at HighEdWeb 2020 and the contents are included in Volume 2 of our new book, Fundamentals of Social Media Strategy.
The presentation and slides clarify the role of policies and procedures and explain each of five essential social media documents. Download the slides for a workbook and template for each document.