S O C I A L I N T E L L I G E N C E R E S E A R C H
Prospective student conversation is up 10x
College admissions conversation has shifted
The way students talk about if and where to go to college has changed drastically in the last 10 years. The trends from our social intelligence research:
- Peer-to-peer online conversation about admissions increased more than 10x.
- The majority of the conversation moved from Twitter to Reddit.
- The sentiment is shifting towards negativity.
- Topics shifted from celebration and excitement to deliberation and concern.
Our September research will:
- Explore trends from nearly a decade of prospective student conversation.
- Share insights on how and why the conversation has changed and what students say the need now to make their college decision.
- Offer actionable strategies and recommendations to support students in their college admissions journey and enhance the prospective student pathway.