Using Influencer Marketing

The most valuable influencers are people just like you. A 2018 Edelman study found that 54% of people view "a person like yourself" as a credible technical or academic expert.

Influencers are people you strategically choose to help your organization achieve specific marketing goals because they are trustworthy, drive discussion, answer key questions, and engage with their community. All things you want someone to do who is spreading your institution's message, building your brand, and promoting fundraising.

So how else can influencers benefit you and how do you find them and use them? Download our best practices handout to implement an influencer marketing strategy on your campus. You'll also find links to other valuable influencer marketing resources.

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