Examining Twitter Influence of Campus Executives

Leverage Campus Connections

We partnered with Dr. Josie Ahlquist for research that examines the online presence of higher education executives. Josie’s experience with digital engagement, influence, and leadership partner well with our analysis expertise to offer higher education execs an authoritative source they can use to shape their digital presence.  

Our analysts researched, listened to, and analyzed the digital presence of 194 higher ed presidents and vice presidents over six months, segmenting them into: presidents vs. vice presidents, institution type and size, length of time in current position, and geographic region. 

The research findings can help your institution create or improve executives' online presence (specifically Twitter) to support campus strategy.

Download the report to learn more about our research, including who the top 10 influential executives are, the general sentiment of executive tweets, emerging content themes, and more.