Prioritized and Strategic Social Listening
At Campus Sonar, we identify your high-priority needs—and our highly-qualified analysts build custom queries and analyze online conversation data to deliver actionable insights. Our strategic insights support multiple areas on campus:
- Reputation management
- Brand benchmarking
- Advancement services
- Market research
Make a strategic investment for your institution and let Campus Sonar be your expert social listening partner.
Leadership Academy: The Intrepreneurial Leader
Presented by: Liz Gross
October 13, 9:00 a.m. to 10:00 a.m.
As a campus leader, it may seem that you don’t have the flexibility and freedom that entrepreneurs and startups seem to have. However, it may just be a matter of embracing what you already have in front of you. In this session, you’ll learn how to embrace your inner intrepreneurial leader from Dr. Liz Gross, who went from a campus marketing director to an intrepreneurial startup founder by embracing the same leadership philosophy. You’ll receive actionable advice on strategic planning, effectively recruiting and retaining employees, pitching new ideas, and making it through stressful, trying times.
Executives and Social Media: Strategies, Trends, and Best Practices
Presented by: Josie Ahlquist, Liz Gross, and Gail Martineau
October 14, 2:45 to 3:30 p.m.
Social media allows leaders to amplify messages and make an impact. From presidents to deans, leaders are active online, engaging with their campus and stakeholders. This session includes a trend summary from a digital leadership scholar, a nationwide analysis of executive Twitter activity, university case studies, and a take-home approach to developing an executive’s digital presence.
Root for the Home Team: How to Team Up with Athletics to Drive Conversations that Matter
Presented by: Steve App and Tim Jones
October 15, 2:45 to 3:30 p.m.
For colleges of every size, athletics programs play an influential role in the size and type of online conversation taking place about the institution. However, athletics departments are regularly siloed from the rest of campus, making that bump in conversation at best a missed opportunity and at worst a liability.
It doesn’t have to be that way. In this session, you’ll learn how Beloit College actively works with coaching staff to shape their use of social media in a way that creates brand alignment, as well as how to profile student-athletes in a way that ties back to brand pillars.
Don’t let your athletics programs drive online conversation that doesn’t help your cause. Discover the secret to working with athletics staff and student-athletes to not only drive conversation, but conversation that is aligned with your institutional brand.