We're Your Social Listening Partner

Social listening is a strategic investment for your institution. Campus Sonar can help you find and analyze conversations that matter, seize engagement opportunities, and develop data-informed strategies. 

HighEdWeb 2-1-318826-editedSee Liz and the Campus Sonar Team at HighEdWeb in Sacramento!

How to Talk to Leadership About Social Listening

You know social listening is important—for crisis communication, reputation management, market research, influencer identification, identifying engagement opportunities, and more. But maybe your vice president doesn’t even know what it is. No worries; we’ve got you! Liz will share a strategic framework to help you put social listening into the context of real campus goals and its impact on the bottom line ($!). Whether you work in marketing, alumni affairs, admissions, advancement, or elsewhere on campus, this session will help you communicate with your boss, grand-boss, and even your board. You’ll also hear stories from campuses that have successfully advocated for a social listening budget—whether for software and people or a partner like Campus Sonar.

team-headshot-lizgrosserin-supinka-headshotPresented by Campus Sonar Director Liz Gross and Erin Supinka from Dartmouth

October 22, 4:30 - 5:15 p.m.

Are You Addicted to Data? Balancing Heart and Mind in Your Content Strategy

Liz Gross deals data and knows you’re hooked on it. Andrew Cassel enjoys taking hits of that sweet, sweet data but says there’s a time and a place to just feel good and forget the numbers. Doing your job successfully means using both your heart and your mind to create effective and engaging material. Join these two 2017 Red Stapler winners for a rousing discussion about balancing facts with feelings in order to regularly provide engaging content for your audiences.

team-headshot-lizgrossAndrew Cassel HeadshotPresented by Campus Sonar Director Liz Gross and Andrew Cassel from the University of Alaska Fairbanks

October 22, 9:30 to 10:15 a.m.


Visit the Sonarians in the Exhibit Hall

We're proud to be a gold sponsor of HighEdWeb 2018! Visit us in the exhibit hall to learn more about social listening, pick up a case study or handout to help you explain social listening to your campus leaders, and chat with the Sonarians about how we can help you implement a strategy on your campus.

Download Our Free Handbook


If you're new to social listening in higher education—or even if you've done some conversation analysis—you'll find tips and information that you can immediately put to use. The Higher Ed Social Listening Handbook is your go-to resource for everything related to social listening in higher education. 

Join the fun! See who's reading The Higher Ed Social Listening Handbook lately: