Listen Where Your Customers Are Talking
Our blog post "Social Service—Shape Institutional Priorities by Meeting Customers Where they Are" explores how you can formalize a process to use social listening on your campus. Having a process for responding to social media questions and comments allows you to be more proactive and collaborative when larger issues arise. The process also allows you to shape your institutional priorities and strategies by preparing colleagues and setting expectations.
Our handout "8 Steps for Using Social Listening for Customer Service" offers ways to promote customer service and engage your students where they are so you can improve future customer experiences. Download the handout and use it to promote customer service on your campus.